Rebel music

The trailer for the critically acclaimed MTV series created by Nusrat Durrani about courageous young artists and musicians fighting oppression in turbulent places like Iran, Turkey, Palestine, Venzuela, Senegal and Myanmar, It’s Native America episode was one of MTV’s most viewed and shared content on social media.

CONCEPT

Rebel Music is an MTV documentary series that tells the stories of young artists and activists in turbulent countries fighting oppression and injustice. It was created with the insight that Western audiences have a one-dimensional and often limited understanding of the social, cultural, and political dynamics of countries in conflict like Iran, Afghanistan, Egypt, Turkey, and Mexico. Simplistic mainstream media depictions have reduced many of these nations into stereotypes, and the voices of their youth are unheard. The series, produced with local crews often in dangerous circumstances, presents an inspiring and humane view of courageous young people in countries we usually associate only with terror, misogyny, and misfortune.

The critically acclaimed series provided exposure to under-represented voices from around the world and created an innovative multiplatform format and stylistic approach for short-form documentary filmmaking. It dealt with urgent and wide-ranging issues such as genocide, environmental abuse, gender inequality, oppression, and homophobia in a frank, unbiased manner.

TEAM

Rebel Music had artist/activist Shepard Fairey and music icon Laura Jane Grace joining forces with David Sable (Global CEO of Young and Rubicam) and series creator and MTV World General Manager Nusrat Durrani as executive producers. The series also brought together a dynamic and diverse team of creative, social and marketing talent from around the world which resulted in some of MTV’s most powerful storytelling of the past decade.

FULL CREDITS

IMPACT

The series humanized countries and cultures where various episodes were filmed. It was praised for its clear-eyed and inclusive approach to storytelling and for shining a light on the youth of countries in conflict. Rebel Music Native America: 7th Generation Rises, the premiere episode of Season 2, marked a historic moment when America saw its Indigenous youth in a brave new light, taking charge of their narrative. The episode premiered as the first long-form original content on MTV’s Facebook page to enable Native communities without cable to watch it live, and became one of the brand’s most viewed and shared content in its online history. It was screened for President Obama’s senior staff and resulted in a collaboration between the White House and MTV around stories of Indigenous youth and President Obama’s Generation Indigenous initiative. A partnership with Amnesty International enabled high-level screenings for their Art for Amnesty and Manifest Justice projects.

A spinoff “Rebel Icon” documentary series featured Joan Baez in its first installment and the singer became a supporter of the Rebel Music platform and its protagonists. The platform also produced and promoted videos for many of the artists it featured helping them gain new audiences. A RebelEd program introduced at various colleges around the USA enabled students to familiarize themselves with Native American history and culture.

Following the positive impact of Rebel Music on indigenous youth, and the critical acclaim received by the series, Nusrat was invited to Washington DC to meet President Obama who honored him during the Tribal Nations Conference for shining a light on Native American talent.

AWARDS

+ Clio Awards 2014: Winner, Bronze CLIO for “Rebel Music” for Film: Long Form category
+ Clio Awards 2014: Winner, Bronze CLIO for “Rebel Music” for Innovative Media category
+ Webby Awards 2016: Official Honoree, "Rebel Music" for Documentary: Series
+ Webby Awards 2016: Official Honoree, “Rebel Music: Native America" for News & Politics: Individual Episode
+ Cable Fax (Faxie) Awards 2015: Winner Shoestring Marketing - Rebel Music: Native America
+ Cable Fax (Faxie) Awards 2015: Finalist Social Media Marketing – “Rebel Music: Native America”
+ Smithsonian’s National Museum of the American Indian: Winner Education and Media Award 2016 for “Rebel Music: Native America”

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